BRAND PROTECTION
VERTU HAS ZERO TOLERANCE POLICY TO COUNTERFEITING FOLLOWING ITS RESPECT FOR CREATIVITY AND PROTECTION OF INTELLECTUAL PROPERTY.
The sale and purchase of counterfeiting goods is a serious legal offence whose revenues are gains made as a result of criminal activities.
Respecting Heritage
The fight against counterfeiting is a long-term element of Vertu word wide sustainability strategy. Preserving the creativity and the rights of designers, artists and brands is vital to their long-term survival.
One of the Biggest threats to that survival today is counterfeiting, whose effects go far beyond buying a product.
Following its respect for creativity and protection of intellectual Property, Vertu has a zero-tolerance policy to counterfeiting. Counterfeiting is the violation of the talent, the skills of the craftsmen and the creativity of the artists to whom Vertu owes its success, those countless works of art and jewelry like technological product.
The robbery of intellectual property rights undermines the investment and knowledge made to develop the company.
Vertu has faced counterfeiting since the earliest days of its success. The highly distinctive design and logo are the work of Frank Nuovo, the pioneering Nokia industrial designer who inspired the brand for decades following its launch in 2002, help create the Brand, trademark and make it a world-class success.
Fighting Illegality
The sale of counterfeiting goods is a serious offense whose revenues are gains made as a result of criminal activities, such activity comes at the price of companies and governments.
It calls for the responsible behavior of all economic actors, Vertu fully supports the need to share responsibilities along the value chain, according to the Principle that everyone should conduct their business with due diligence to protect consumers from the harm of fake products.
The fight against counterfeiting is a long-term battle. Vertu is more determined than ever to preserve creativity and in protecting its brand in the interest of its customers, its employee’s and those who suffer at the hands of the counterfeiting industry.